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TikTok Queen

- by Mad Influence

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About the Campaign

  • Promote YoYo Honey SIngh and his Song Makhna inside the TikTok platform

  • Promote the comeback Song inside the TIkTok platform

  • Increase the song viewership to masses

Results

  • 1,200,000 Followers on TikTok in less than 8 Weeks

  • More than 4.9 Million Hearts on his personal profile

  • Contribution of more than 12-15 Million views on T-series YouTube Song Makhna

  • #yoyohoneysingh crossing more than 505 Million Views

  • #makhna crossing more than 320 Million Views

  • #mymakhnastep crossing more than 152 million Views

  • More than 600K + Video shares on Social Media

  • Top Banner inside TikTok Application ( iOS and Android)

  • Top Song Recommendation Slot inside TikTok Application

Desi Melodies

- Coca Song by Sukh-E

About the Campaign

  • Make the Kesari Song viral inside and outside TikTok

  • To make the hookstep of the song go viral

Results

  • 100K Organic videos made inside TikTok

  • #kesari crossing 97.3 million views on TikTok.

  • #kesari being trending on Twitter at Rank 4 in India ( cross platform effect )

5Star

- powered by Mad Influence

About the Campaign

  • Change the brand identity of TikTok in the market as it was earlier presumed as a upper version of Dubsmash.

  • Change the brand identity of TikTok in the market as it was earlier presumed as a upper version of Dubsmash.

Results

  • Till date, we have got over new 500 Talents on board generating over 2000+ videos every month

  • We ran a hashtag campaign - #MadWithMe which has crossed over 180 Million Views on TikTok as on 1st December 2018

  • Every talent onboarded by Mad Influence has an average following of 100K Followers

About the Campaign

  • To promote the V15 Pro Phone in India with it’s unique pop up selfie camera.

  • Created a hoosktep matching the vibe of Vivo V15 Pro and replicated the same by the influencers of TikTok.

Results

  • # GoPop crossing 8.9 billion views on Tiktok.

  • #GoPop crossing 50 million views in less than 48 hours.

  • Over 100000+ Indians have participated on the VIVO GoPop Challenge.

  • Generated over 10,000+ queries about the phone through the 10 Influencers which were the TikTok Campaign Ambassadors.

About the Campaign

  • To promote the INFINIX S3 PLUS and build the brand awareness in India.

  • Integrated a dedicated Hashtag Campaign on TIkTok - #AbRuknaNahi.

  • Made a dedicated commercial video and brand jingle integrating all top influencers.

Results

  • #AbRuknaNahi crossing 2 billion views on Tiktok within 3 days of the launch

  • Infinix mobiles sold out within 10 minutes of the launch on Flipkart

  • Over 65000+ Indians have participated on the Ab Rukna Nahi Challenge

  • Resulted in a parallel growth of over 500,000 views on YouTube

About the Campaign

  • Change the brand identity - from a generic brand to an aspiring brand approach.

  • Increase Online and Offline Sales.

Results

  • Integrated Top 10 Make-up artists of India to promote Diva Divine

  • Page profile visits shoots from 400 to 7000 every week.

  • Increase in Instagram DMs - 20-25 DMs/day.

  • Clocking a sales record of Rs. 10,00,000 in the next quarter through online conversions .

  • Increase of 40% in Sales and counting.

About the Campaign

  • Revolved a PR activity to support our influencer - Jannat Zubair who was the first to cross 10 million fans on TikTok India

  • Jannat Zubair who was the first to cross 10 million fans on TikTok India

  • Dedicated a song to India’s first TikToker who crossed 10 Million Fans i.e Jannat Zubair

Results

  • Top Banner Placement inside TikTok

  • Song trended on #1 slot inside the application

  • #TikTokqueen crossed 55 million views on TikTok

  • More than 65,000 videos made organically inside TikTok application

Makhna Song

- Promotion by YO YO HONEY SINGH

About the Campaign

  • Make the song viral inside and outside of TikTok

  • Increase the outreach of Sukh E as an artist

Results

  • 1.4 Million Followers on TikTok in less than 4 Weeks

  • More than 7.4 Million Hearts on his personal profile

  • Contribution of more than 15 Million views on Desi Melodies YouTube Song Coka

  • #Coka crossing more than 355.6 Million Views

  • More than 856K + Video shares on Social Media

  • Top Banner inside TikTok Application ( iOS and Android)

  • Top Song Recommendation Slot inside TikTok Application

Kesari Movie

- starring Akshay Kumar and Parineeti Chopra

About the Campaign

  • Promote 5 Star in Tiktok

  • To make the hookstep of the rap song to go viral.

Results

  • #5StarChallenge crossing 641k views on Tiktok.

  • #5Starsoftrap crossing 279.8k views on Tiktok.

  • #5Star crossing 2.9 million views on Tiktok.

TikTok

- powered by Mad Influence

VIVO

ELECTRONICS

INFINIX MOBILES

Diva Divine

www.divadivinehair.co.in